Take a look at a few do’s and don’ts when it comes to studio quality infographic design. If you plan to create your own infographic, these tips should help. If you’re looking for a graphic designer for your infographic, be sure to find one who has a clever handle on the balance between artistic risk and these basic design rules:
DO Go beyond the Graph
Yes, infographics are normally communicating data of some kind. That means stats, which is why so many designs are centered on graphs and charts. We encourage our designers to go beyond these boring basics whenever possible. This isn’t an Excel spreadsheet after all! Readers want to see the information laid out in an easily digestible and creative way. Be original.
Support, DON’T Hinder
Great design supports the relay of information instead of hindering it. Once again, striking the balance between form and function is an important quality in a design. Don’t get so crazy with your design that the reader has a hard time making sense of the order of information. Less is usually more.
DO Tell a Story
Just like writing a story, an infographic should have a clear intro, body, and conclusion. If it’s a sponsored design, don’t forget the contact information at the bottom near a call to action. Remember, the point of an infographic is to get brand exposure by travelling as far and as frequently as possible on social media.
DON’T Go Typography-Crazy
Typography is actually a very important part of infographic design, but that doesn’t mean designers should overstuff every section with mismatched fonts. When imagery isn’t an option, tasteful typography can save the design, but stay away from using it as a crutch.
DO Create Movement
Infographic information doesn’t always need to be laid out in a linear fashion. Add an element of movement to guide the viewer smoothly through the flow of info. A common strategy for this involves using a visual from the theme or story to somehow highlight a logical path.
Show It, DON’T Tell It
Get the information across visually rather than textually. That’s the whole point of an infoGRAPHIC, right? People prefer scanning imagery and main points over reading articles or blogs on the same topic. Today’s Internet audiences are looking for entertainment and instant gratification. An infographic that has a great visual impact and engaging story can deliver just that.
DO Break It Up
There will be section breaks for each piece of information, but the typical vertical one-column layout broken up only by blocks of color and text gets old fast. Break outside of the norm! What thematic imagery or logical elements could you use to disguise and yet add meaning to your layout?
DON’T Forget the Hook
There are a lot of infographics out there. You want yours to stand out. A great design comes with a hook, something completely unique and gripping. A good hook could be in the visual impact, the title, the layout, the perspective, the nature of the statistics, or the choice of imagery. It should entice audiences to take a closer look.
For infographics that get noticed, consider hiring a graphic designer here at Jurevicious Studios. Take a look at our portfolio and contact us to discuss your campaign.