If you already have an internet marketing plan for your business, then it probably already includes social media, SEO, and email advertisers. These are very effective and usually don’t cost too much compared to the return you get. The cost of advertising though is often what keeps businesses from adding video marketing to their strategies. With the increase in freelance video producers and the rise of YouTube though, a video marketing strategy can bring you a lot more site traffic and amplify your internet marketing results.
Add the Power of YouTube Searches
If you’re focusing your efforts on search engine optimization, then you know Google dominates web searches. If Google is king though, then YouTube is Queen. More and more people are looking for visual representations than ever- and their preferred medium is video. That means many times, they go straight to YouTube to search their topic and skip Google altogether.
When they do search Google though, the results show a multimedia list of results, often with a YouTube video being number three or four or better. By having a YouTube video instead of just an article on a webpage, you increase your chances of getting your company in the top rankings, whether someone is searching Google or YouTube. Even better, once they see one of your videos and like it, they can subscribe to your channel. Meaning they can skip searching altogether next time, because your next video update will go straight to them.
Video Marketing Gets You High PR Backlinks
In order to get your company a priority ranking in Google, you need plenty of high PR backlinks and YouTube can give you just that. You can list your website in the description of the video, and on YouTube, it will actually be a working link. Since YouTube is so popular, that link looks great to Google’s algorithms.
Don’t stop there though. You can get even more backlinks by posting that same video on other video sites, embedding it on your other satellite sites, and of course, by promoting it on social media. Make sure the sites you’re posting to actually allow active links though- not all of them do.
Increase Brand Recognition and Respect
The most obvious part of posting company videos on YouTube is brand recognition. Even if the video is only somewhat related to your industry, make sure you mention your company in the video itself. You can also show people that your company is experienced and professional by showing off some of your advice and expertise, giving them confidence in your product and services. You might even want to show your products in action by doing a product demonstration or a how-to video. Nothing is more convincing than actually physically showing someone benefiting from your product. Just remember to conclude it by reminding them where they can buy it.
Feature Expert Videos
Site owners and content creators work hard every day to come up with new content that people actually want to see. In order to keep traffic flowing, they have to make sure that content stays current, and sometimes, it’s hard to find new ways to attract traffic and engage visitors. One popular option for creating new content is by inviting guest experts to be featured on your site. This can give you a break from coming up with new content and add a new perspective, and hopefully new information to your site. Also, if you only allow experts in your industry who have a following, you may even be able to snag some of their traffic when they stop by to see what their favorite blogger is up to.
Stream Live Webinars
Blogging isn’t the only way to get experts and traffic to your site. You should also consider streaming live webinars with some special guest speakers in your industry. Some people charge their visitors to watch the webinar, but others host them for free just to get the site traffic. If your expert is well-known and you promote a great topic that industry professionals would want to learn, you shouldn’t have too much trouble accumulating an audience.
Also, with social media and user-friendly technology, setting up a live video event or podcast isn’t that difficult. You can now easily stream it live via:
- YouTube with Google Plus Hangouts
- Facebook’s LiveStream App as well as others
- Twitter’s TwitCam which is remarkably easy to set up
Most of these allow you to keep a recorded copy of the live event as well, so you can keep a link to it on your site for visitors who arrive after it has already aired- meaning webinars can bring you traffic now and later.
Host Expert Panels
To get even more bang for your buck, you might invite multiple experts at once and host a panel discussion. More experts will bring you more traffic, because they’ll each have their own following, and they will inject a lot more information and insight into your content.
A panel discussion, whether in blog, newsletter, video, or podcast form, can have many different formats too. You can invite experts to participate in industry panels that are:
- Q&A sessions in which the audience can ask questions and get advice
- Tips and Tricks Seminars in which they discuss their success stories and methods
- or even Think Tanks, where the experts work together to brainstorm industry innovations
No matter what kind of videos you use or how many experts you host, this kind of marketing can bring your site not only more high quality content, but a lot more traffic too. In short, a video marketing campaign can get your company ranked in more searches, more backlinks, more high quality content, and ultimately more customers.