Blogging is a great way to boost your search engine ranking, to reach your fans, and to find a place to get your views out there among the people.  Unfortunately, not everyone uses their blog wisely, which means they don’t get the kind of readership they need to make it successful.  Consider these five tips when trying to maintain a successful blog.

Be Relevant and Relatable

When we have our own space to write, it’s tempting to fill it with personal rants about whatever we happen to be thinking about that day.  You need to consider your readers though.  They don’t really care that the checkout person at the store was rude to you or that today is your dead grandmother’s birthday.  As much as those topics might move you, they don’t relate to a wide audience.  Keep your blog on a topic relevant to your website and that your audience can relate to.

Be Cutting Edge

As with any writing job, you should make sure you’re up on what’s happening in the world, specifically, the World Wide Web.  What are people talking about?  What articles do they seem to be soaking up, and why do you think these topics are so interesting?  Then, decide how those topics and current events are related to your blog.  Try to make sure your blog is discussing the most recent trends in your field.

Be Personal

If people wanted to read an encyclopedia article, they’d go to Wikipedia (although that’s not exactly the most reliable source for facts).  People go to blogs because they’re short, inquisitive, and personal.  That’s why so many people write in the first person.  It provides a personality for their website and products, which is something consumers like in certain industries.

DON’T Be a Salesman

Your website probably has plenty of pages full of products and their descriptions.  There’s no need to flood your blog with sales content.  Reading sales copy is not interesting or fun.  If you want people to become loyal readers, you’ll want to write about topics relevant to your products, but not pushing them.  For instance, if you write SEO content, instead of bragging about your SEO content skills, you could write about the difference between ethical and unethical SEO writing.

DON’T Be Pointless

At the end of every blog, there should be a point to what you were trying to say.  Why was it so important you told people about this?  Why did you take the time to write it, besides for SEO purposes that is?  Professional bloggers will often end with a call to action.  This asks readers to do something as a result of the information they found in the article.  It could be something as simple as having them contact you or peruse the rest of your website, something as fun as commenting with their own views, or something as important as calling for change in society.