When you first start your company or personal blog, you’ll probably be heavily focused on creating good content and sharing it as much as possible. These are excellent strategies to focus on at first, but at a certain point, you should move towards more advanced ways of driving traffic and garnering more regular readers. Believe it or not, including a wide variety of links in each blog post can help you bring in more readers.

Next time you’re working on a post, make it your goal to include as many links as possible. There’s a good chance your analytics will show more activity on the page, and you might even notice more followers sounding off in the comments and sharing the post on Facebook. Links are one of the many secrets to Internet success, and they’re important for the following reasons.

Links Can Drive Traffic to Your Own Posts

When you’re writing a new post for your company or personal blog, there’s a good chance it’s closely related to a post you’ve made in the past. Most blog posts appearing on a single site will cover a similar topic. If they don’t, it might be time to re-evaluate your blog. When your posts all cover the same topic, you’ll have the opportunity to link back to other pages that you’ve written. If you’re writing a blog post about healthy cooking and you mention gluten-free recipes, link back to your article from last week about a gluten-free diet. These plugs are shameless, and they’ll probably help readers more than you had even planned. They’ll also drive traffic to your old posts, which can’t hurt. Essentially, you’re giving yourself a backlink when you link back to your own work, and it will help your SERP and overall traffic.

Links Can Drive Traffic to Other Blogs

When you’re trying to develop and maintain relationships with other bloggers, giving them backlinks can be one of the most meaningful gifts you’ll offer. Guest posts and comments are both excellent ways to connect with your fellow bloggers, but providing backlinks will help your comrades do better on their own site. The links will drive traffic from your site, and they’ll also serve as backlinks for a higher SERP. Once they see that you’re committed to helping them out, there’s a good chance they’ll return the favor and link back to your blog. However, you shouldn’t rely on this returned favor. If you are looking to get involved in a backlink exchange program, you can do so without the help of other bloggers. Linking back to other blogs is more of a way to build relationships than a way to get backlinks for yourself.

General Link Building

It’s common knowledge that link building is a great way to increase web traffic and boost your SERP. If you’re trying to do so quickly and are willing to pay for it, you should consider enrolling in a link building program. By doing so, you might be able to exchange backlinks or have a certain number of links to your site featured for a fee. However, you should be extremely careful when using such programs, as some will provide backlinks on illegal or shady sites. Google takes into consideration the validity and content of each site where you’ve been backlinked, so it might not be worth it if quality is not guaranteed. Also, you might get into trouble with Google or other search engines, so you should seriously weigh the pros and cons before signing up for such an agreement.

Show You’re Part of the Conversation

When you include links to other pages in your blog post, you’re showing readers that you’re part of a larger conversation in your industry. With links, you can prove that you know where the best information is being published, and you can help readers join the conversation too. By doing so, you’ll get more requests for guest blog posts, you’ll get more advertising proposals, and you’ll get more web traffic when people start to respect you as a source of information. Like any industry professional, you need to stay on top of the latest trends and happenings to stay relevant in your field.

Give Readers a Set of Resources

While this reason won’t help you build links or increase your SERP right away, it will benefit you in another way. When readers visit your site and read your blog posts, they’ll want to do as little work as possible. If they need to look something up or learn more about a certain topic, they’ll probably leave your page before they do the legwork themselves. People usually visit web pages with a specific purpose, so helping them achieve that purpose will improve how they feel about your blog. By providing readers with links to other resources, you are creating a mini library that they can reference all from the comfort of a single page.

Each blog post you write for your company site should be designed to increase traffic and boost sales, and links are an excellent way to meet that goal. Links will boost traffic in a myriad of ways, and using them is both easy and helpful. Readers will find your posts more respectable and enjoyable when they contain links, and you’ll also be part of a larger linking network on the Internet. If you’re looking to boost traffic to your site, start by writing posts that include a lot of links. Even if you’re just linking to a department store home page when referencing a new outfit, the link will give the post some extra weight, and it could serve as a major traffic generator. As long as the sites you link to don’t mar the reputation of your brand, any link will help you increase the popularity of your blog and your overall website.