For quite some time now, we’ve been all about Google search engine optimization, and with 80%+ of all searches being performed on Google, that made sense. Of course, there’s always been other search engines in the mix, like Yahoo and Bing, but only barely. Lately though, Google has been losing some of its dominant share. In fact, it has fallen all the way to 75%. While this obviously means Google still reigns supreme, it is a telling sign that it may be on the decline and other search engines should start getting a little more attention from SEO experts.
It’s still too early to forget Google altogether, but if you need more organic search traffic, then you’ll want to take some recent developments into account.
Mozilla and Yahoo Team up to Grab 10% of Searches
Because Google loves to dominate, it doesn’t play very nice with some of the smaller companies on the net. In fact, it’s an all-out brawl to maintain the search traffic it has enjoyed over the past several years. Yahoo made a slick move though, by partnering with Mozilla, an internet browser that has been rising in popularity. This means every time you open a Firefox Mozilla browser, the default page to pop up will be the Yahoo search page.
If you’re like most people, you’ll automatically type in your search without another thought and only realize the difference when you see the unique result set-up Yahoo displays. At this point, they’ve already won your search, and they’re betting most internet users will be too lazy to switch their default homepage back to Google (and they’d be right). Once these passive users become accustomed to the look of Yahoo, the question is, will they want to go back to Google or will Yahoo continue to gain more search shares?
Google Chrome doesn’t Play Nice with “Old” Computers
With Google shoving Internet Explorer to the wayside and forcing updates on desktop users, many are finding the browser annoying and rather buggy with supposedly out-of-date sites and computers. They’re betting most people will be updating their hardware and websites soon anyway, and they’re rewarding sites that do with better rankings, but for those of us still plugging away on our favorite laptops and massive desktops, Google Chrome is still a bit rusty.
Additionally, with so many new sites and new coding language disagreeing with Internet Explorer browsers, many internet users are forced to switch to Mozilla – or at least must switch back and forth depending on the site they’re viewing. That means, there’s a lot of old traffic seeing this new Mozilla-Yahoo combo.
Are Mobile Partnerships Giving Google Browser Remorse?
There’s also been a lot of talk about mobile searches, which are obviously and increasingly more important by the month. Search engines tied to exclusive partnerships with mobile devices are another hurdle for Google to overcome, unless they can get their own device to compete, but that seems unlikely for now. As a result, even search engines like Bing are gaining momentum and all of these new, strategic partnerships are slowly edging Google back down the ladder of search shares.
Will Default Search Engines come from Converts or Reverts?
No matter what partnerships form or die, ultimately it is still up to the searchers themselves. You have the power to change your default search engine to whatever you like, no matter what browser you are using. You just might have to redo it every time you update, which can be a hassle. Plus, it’s not always obvious to searchers who know little of browsers and their settings to switch to their favorite search engine.
That means the question of whether or not Google will continue to fall while yahoo and Bing rise will depend on whether or not the majority of people are willing to convert to their favorite browser’s default or revert to their previously favorite search engine.
Is It Time to Target Yahoo Searchers?
Our prediction is that those in the business of the internet (SEOs, web designers, and SM marketers) will revert to their favorite simply because they know how (and because we’re a little OCD), but those living, not working, on the internet (which seem to be the majority…for now) will convert, most likely without even realizing it.
What does that mean for your website and SEO? It means it’s time to target those Yahoo and Bing searchers after all. Some SEOs will tell you that ranking for Yahoo and Bing should use the same strategies as ranking in Google, but so far, our research tells a different story. If you want to make sure you rank in Google, for the majority of traffic now, AND in Yahoo and Bing, for the majority of traffic later, stay tuned for more info and updated search strategies coming to Jurevicious soon. You can also fill out our survey below or contact our SEO Expert (email@example.com) for immediate assistance.